Pittsburg, PA – April 6, 1999 – NAB ‘99 attendees who want to review a wide range of Media Asset Management (MAM)

ISLIP Media Sponsors, and IBM and the Media Asset Management Association Co-sponsor Multi-vendor Solutions Area

Solutions available on the market today will be able to do so in one place later this month: a special showcase, to be unveiled at the upcoming National Association of Broadcasters (NAB) convention in Las Vegas from April 19th-22nd.

For the first time, attendees can evaluate a spectrum of mature, interoperable solutions from leading Media Asset Management vendors providing capabilities to manage video, audio, image, and text in one place (Booth # 2059 in the Sands Expo Center).

The showcase is sponsored by ISLIP Media, Inc. (the leading developer and supplier of software, systems and services to create searchable, Web-based video and audio Media Sites), and co-sponsored by IBM (offering IBM DB2 Digital Library-based solutions for managing media assets for broadcasting, publishing, advertising, sports and entertainment industries) and the Media Asset Management Association (MAMA)(an industry consortium promoting interoperable solutions). Participating industry-leading organizations include AdWare, AlterMedia, Avid, Cinebase, Content Magazine, Excalibur, IBM, Informix, ISLIP, Oracle, RealNetworks, Silicon Graphics, and TEAMS.

One of the key initiatives of MAM is to promote interoperable solutions, so that users of these products can integrate multi-vendor products to best suit their unique needs. This showcase allows us to bring vendors together to highlight the many advantages of Media Asset Management systems to the global broadcast production and digital media management communities.

Users will see real, integrated, multi-vendor, currently available hardware, software, and systems for Media Asset Management. MAM has moved from a collection of separate vendors, to an industry offering complete, integrated solutions.

“Our goal for Media Asset Management is to provide for a rich set of common services and sharing of media across products integrated to a Digital Library repository. The MAM Showcase is a great vehicle to exhibit to our customers the exciting new solutions available to them to manage all of their information assets,” said Jim Kelly, vice president, IBM Data Management Marketing. “We look forward to working with key solution providers in the MAM marketplace to deliver compelling e-business solutions that derive business value for our mutual customers.”

John Noon, publisher of Content Magazine, the first MAM industry publication commented, “Digital asset management is one of the most pressing issues media companies are facing today. We are pleased to participate in this event with other MAM exhibitors to help educate attendees and MAM users of the wide-array of products available to them.”

For more information about the Media Asset Management Vendor Showcase at NAB ‘99, or to participate in the showcase, please contact ISLIP Media.

Media Asset Management

Media Asset Management includes the tools and technologies that enable organizations across a range of industries to manage video, audio, image, and text-based assets. Media Asset Management also includes the rights and usage management of these media. MAM enables organizations to search, find, reuse and manage their media effectively.

About ISLIP Media

ISLIP (Integrated Speech, Language, and Image Processed) Media, Inc. is the leading developer of software, systems and services to create searchable video and audio Media Sites. ISLIP operates a Web site, which offers searchable video with e-commerce purchasing. ISLIP also offers the MediaSite System, a core set of software, systems and services required to develop a superior Media Site. With ISLIP’s MediaSite System, video becomes as searchable as text.

The unique feature of MediaSite technical approach is the integrated application of speech recognition, language understanding and image understanding technologies based on software components of Carnegie Mellon University’s Informedia Digital Video Library Project, an $8 million public-private sponsored research project. ISLIP Media is located in Pittsburgh, PA. and was founded in 1996.

Media Asset Management

An industry executive education association, MAM serves as an industry organizing group developing voluntary business-to-business conventions and digital media and Internet file exchange protocols to meet the needs of content asset management customers. The group makes the related technical specifications and business information easily accessible to developers and end-users at industry trade shows and online.

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