About
MAM Group - Knowledge Management & The Interactive Corporation
Leveraging Media Assets Systems
- Intellectual Property (IP) / Brands
- Knowledge / Metadata Management Systems
- Media Asset / Workflow Management Systems
- IS / IT Management Systems
- Brand Marketing / Sales Strategy
- Customer Satisfaction Systems
- Annual Report: Shareholder Wealth
MAM Overview
Hierarchy of Content
Organization of reusable or referencible media for rapid retrieval and / or insertion into a workflow process transforming media into…
* Economic assets that increase business valuations.
MAM Market Drivers
Customer Requirements
* Cost Reduction for the Creative Studio
- Media Production
* Value Creation for Shareholders
- Asset-based Valuation
- Setting-up for Investment, Merger or Acquisition
* Strategic Positioning in New Markets
- Digital Brand Equity Building
- Interactive Corporation
- Strategic Business Process Outsource Provider
* Value Chain Integration
- Absorb Up- and Down-stream Partners
MAM Benefit Overview
ROI Model Factors
* Individual Productivity
- Less time spent in file look-ups, reorganization, transfers, verification, and searching.
* Work Group Productivity
- Less time spent in needless duplication, workflow queues, file naming, transfers, and searching.
* Revenue Enhancements
- Higher business valuations, licensing fees, and lower costs for production and file storage
Media Asset Management
Systematic Re-use and Re-expression
* Catalog of Media Objects
- Robust keyword retrieval
* Workflow Management
- Distribution of “thumbnails”
- Rights and permissions
* Online Style Guides
- Desktop, dial-up, intranet
* Reference & Presentation CD-ROM
- Slide shows, stationery, clip media
* Pay-back
- Time savings: fast find, no duplicated work
- Incremental revenue
- 7 to 14 times 3-year ROI
Branding Prescriptives
Integrated Process
* Reduce Time-to-market Cycles
- Synchronized delivery of products and branding messages
* Create a Single Voice of the Brand
- Strategic messaging systems
* Dominate your “aftermarket”
- Increase share of customer
* Manage Marketing for ROI
- Revenue per record
- Cost-to-serve over solution life cycle
Database Publishing
Automated Assembly
* Catalogs and Directories
- DB Assets to Web, Print and CD-ROM
* Web Pages
- Fully burdened annual cost / page
- Live Legacy Data served to Web-based User
* Object Re-use / Re-expression
- Doubles incomes / 5X profits in 3 years
Business Models
How to Make Money with Media Assets
* Studios
- Time, cost, quality improvements
* Capital Partnerships
- Asset valuation for studio
* Internal Corporate Market
- Intra-company transactions; transaction fees
* Asset Reservoir
- Multiple clients of prepress house
* Merchant Market
- External transactions; retrieval methodology
* Brand Stewardships
- Integrated system installed at clients
- Online styleguide CD-ROMs
Solutions
Four Categories
* Cataloging Systems
- Thumbnail + meta data
* Media Repositories
- Warehouses physical file
- Thumbnail + meta data
* Applications Frameworks
- Many modules, enterprise-wide
* System Components
Cataloging Systems
Self-contained Database for Image Proxies and Descriptive Meta Data
* Low Cost
- Quick setup: a few hours to learn
* Tactical production tool
* Vendors (Products)
Media Repositories
Vaults Everything in Object Database
* Higher cost
- Big Unix servers, fast networks, training, etc.
* Intellectual property
- Check-in/out, version control
- Rights and permissions
* Collaboration and workflow
- E-mail messaging vs. databased project management
* Vendor Provided Solutions
Application Frameworks
Workflow and Business Management
* Enterprise-wide Deployment
- Customized modules of particular business functions
- Application layer of core RDBMS
* Legacy Data Systems
- Middleware connectivity to mainframe data / sessions
* Vendor Provided Solutions
Components
Underlying Technologies
* Object Databases (ODBMs)
* System “Glue”
* Search Engines
Customer Prescriptives
Six Point Fast-track Deployment
* Audit
- Fact-based assessment of media and reuse potential
* RFP Task Force
- Enterprise-wide architecture, business unit roll-out
- Requirements based on Best Practice Benchmarks
* Operational Business Plan
- Return-On-Investment Analysis
* Production Pilot
- Small, quickly deployed, prove ROI
* Asset Conversion & Indexing Strategy
- Industry / Enterprise Lexicons
- In-source / out-source; keyword authority lists
* Deployment Scorecard
- Track progress to Best Practice benchmarks
Summary
MAM Systems Summary
* Media Asset Management Key
- Workflow
- Metadata
- Brand Equity
* Scalability Remains Key
- Archives will need to scale to 1,000s of
terabytes (petabytes)
* Knowledge Assets
- Derived from file metadata and business info
- Objects embedded in the client and server software
* Knowledge Management - Business Logic Key to the Interactive Enterprise
Media Asset Management Association Agenda
Facilitate Growth of MAM Category
* Technology Category Definition - Get Users, Vendors, Standards Groups On Same Page
* Common Terms and Industry Lexicons - Develop Shared Vocabulary
* Define Media Asset Management Architecture - Technology Standards Frameworks -
Vertical Industry Standards Frameworks
* Define Open / Integrated Standards Frameworks
- Open Middleware API Solution
- Web-enabled Universal Client
- Universal Database Interoperability Standard
